Privacy Policy
Last Updated: January 2026
24by-seven.com ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at 24by-seven.com (the "Site"), including all associated features and functionalities.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, phone number, and other identifiers you voluntarily provide when subscribing to newsletters or contacting us.
- Technical Data: IP address, browser type, operating system, referral URLs, and pages visited.
- Cookies: Information stored via cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Information about how you interact with the Site, including clicks, time spent on pages, and content preferences.
- Device Information: Device identifiers, mobile device information, and hardware settings.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve the Site's functionality and content.
- To conduct analytics and understand user behaviour to optimise the Site.
- To track affiliate commissions and referrals to gambling operators and partners.
- To send newsletters, updates, and promotional content (with your consent where required).
- To respond to your inquiries and customer service requests.
- To comply with legal obligations and enforce our Terms of Service.
- To detect, investigate, and prevent fraudulent activity and security breaches.
Cookie Policy
We use cookies and similar tracking technologies to enhance your experience on the Site. Cookies are small files stored on your device.
Types of Cookies:
- Essential Cookies: Required for the Site to function (e.g., session management).
- Analytics Cookies: Help us understand how users interact with the Site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Track referrals to partner casinos and gambling operators for commission purposes.
- Marketing Cookies: Used to deliver personalised advertisements and measure campaign effectiveness.
Cookie Opt-Out: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may impair Site functionality. For analytics opt-out, visit Google Analytics' opt-out browser add-on or adjust your browser's Do Not Track settings.
Third-Party Links
The Site contains links to third-party websites, including online casinos, gambling operators, and affiliate partners. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information or engaging with their services.
Our inclusion of third-party links does not constitute endorsement of their privacy or security practices. Your use of third-party sites is at your own risk and subject to their terms and policies.
Your Rights
For UK and EU Users (GDPR): You have the right to access, rectify, erase, and restrict processing of your personal data. You may also request data portability and withdraw consent at any time. To exercise these rights, contact us using the details below.
For US Users (CCPA and State Laws): Depending on your state of residence, you may have rights to know what personal information is collected, delete personal information, opt-out of sales/sharing of data, and non-discrimination for exercising your rights.
General Rights: You have the right to lodge complaints with your local data protection authority.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes. Typically:
- Account Data: Retained while your account is active and for a reasonable period after closure for legitimate business purposes.
- Analytics Data: Generally retained for 12-24 months.
- Affiliate Tracking Data: Retained in accordance with affiliate programme requirements and applicable law.
- Legal/Compliance Data: Retained as required by applicable UK and international law.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Email: [email protected]
Website: 24by-seven.com
We will respond to your enquiry within 30 days of receipt.
This Privacy Policy is effective as of January 2026 and may be updated periodically. We will notify you of material changes via email or prominent notice on the Site.